UI/UX design for a Swiss online casino

The online casino industry is highly competitive, requiring platforms to deliver immersive user experiences that are not only visually appealing but also functional. To achieve this, we were tasked with creating a complete design system for an online casino brand. The goal was to ensure that their digital identity stayed consistent while meeting the needs of both new and seasoned players.

As the lead designer, I was responsible for the overall concept, design language, and implementation of the design system. This involved working closely with the development team to ensure the designs were executed seamlessly, and the final product was both user-friendly and visually engaging.

The company operating the online casino acquired a license from Gamanza, a company specializing in casino software. Consequently, the design of the website was governed by numerous technical constraints. Our real challenge was to infuse the website with a unique and playful character while adhering to these strict guidelines.

The new design system improved both the aesthetic quality and the functionality of the online casino platform. User engagement increased, and the site’s consistency across multiple devices helped to strengthen brand recognition. Additionally, the development team could now deploy updates faster thanks to the reusable components.