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UI/UX design for a Swiss online casino

We developed a comprehensive design system for a leading online casino, ensuring brand consistency and enhancing user experience across their platform with responsive, visually engaging components.

Year:
2021
Services:
UX, UI, Figma Design System, Illustration

Context

The online casino industry is highly competitive, requiring platforms to deliver immersive user experiences that are not only visually appealing but also functional. To achieve this, we were tasked with creating a complete design system for an online casino brand. The goal was to ensure that their digital identity stayed consistent while meeting the needs of both new and seasoned players.

My Role

As the lead designer, I was responsible for the overall concept, design language, and implementation of the design system. This involved working closely with the development team to ensure the designs were executed seamlessly, and the final product was both user-friendly and visually engaging.

Technical Challenges

The company operating the online casino acquired a license from Gamanza, a company specializing in casino software. Consequently, the design of the website was governed by numerous technical constraints. Our real challenge was to infuse the website with a unique and playful character while adhering to these strict guidelines.

Results

The new design system improved both the aesthetic quality and the functionality of the online casino platform. User engagement increased, and the site’s consistency across multiple devices helped to strengthen brand recognition. Additionally, the development team could now deploy updates faster thanks to the reusable components.

The design team created a captivating experience for our users, setting a new standard in online casino design. I commend their professionalism and innovative approach

Claudia BeckerOperations Manager,

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