Interactive annual report for a Geneva based NGO
Context
As an NGO focused on clearing landmines, FSD faces a unique challenge: making such a serious and technical topic engaging. Their 2020 annual report needed to effectively convey their mission in a way that resonated with stakeholders, while still being accessible to a wider audience.
My Role
With a limited budget, I took on a versatile role, managing all aspects of the project from start to finish. I was involved in structuring the page layout, organizing the content, and establishing the design style.
I also proposed and executed animation concepts to enhance the report’s interactivity. Finally, I handled the implementation in WebFlow, ensuring the final product was both visually engaging and fully functional across devices.
Strategy
To create a visually engaging and functional annual report, I focused on clean design aesthetics, clear typography, and interactive graphics. The key point being designing interactive data visualizations to present financial figures in a more digestible format.
Mobile Acess
Considering the marketing efforts and promotion of this annual report, we worked hard to make each and every interactive part of the report truly accessible and usable on mobile devices despite the fact the audience for annual reports usually access the website on desktop computers.
Design awards
The uniqueness of the annual report and its interactivity attracted the eye of many design related magazines. They awarded us many prices and mentions which also lead into a substential increase in brand awareness for the NGO.
The result was a significant increase in traffic, surpassing previous reports, and earning several design awards for its innovative approach.
Results
The interactive annual report not only enhanced FSD’s brand presence but also significantly improved user engagement. Readers could easily access and interact with data, leading to better comprehension and retention of the report’s key insights.
It was a resounding success, driving unprecedented engagement and setting a new benchmark for FSD’s future reports. Due to its impact, this design has since become the standard template for all of their annual reports moving forward.
“ Vincent went beyond the initial brief and came up with a very creative solution that helped our NGO raise more awareness than a usual PDF annual report.”
Alexandra BrutschCommunication Manager
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