Tasked with a unique endeavor, I crafted the base of a versatile website for the Swiss Motor Show’s groundbreaking expansion to Qatar, creating a platform that serves both as a hub for the event and an online magazine throughout the year.
Following a live user testing session, we chose a dual design approach for the website: a dark mode during the event to accentuate the luxury and prestige of the Swiss motor show event, and a light mode for the rest of the year, aligning with web magazine aesthetics.
To cater to the Qatari audience, an Arabic version of the website was created, ensuring a seamless and culturally resonant experience for the new visitors.
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