As part of our standard design process, I created 12 kind of modules in 4 colour variations, that FSD employees can use to build their webpages, adding one module after another. This ensures maximum flexibility while keeping design consistency.
For an NGO, the donation page is crucial. We worked together with FSD to simplify the donation process and we are still actively A/B testing different layouts and copywriting to continue increasing conversions.
The way I design websites gives a total control on the pages to our clients, but this does not mean I do not bring our expertise on the content and the structure of the website. The navigation and structure of the FSD website has been completely reconstructed so each visitor can easily find the information he is looking for.
Alexandra BrutschHead of Communications – FSD
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