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Website design and SEO for a hairdressing and makeup school

The Académie de Coiffure in Geneva approached me to gain more visibility both for their hair salon and for their hair school. Together, we reorganised the existing content, created some new one and implemented it in a visually appealing design.

Académie de Coiffure
Content, Design, SEO

The initial goal

The Académie de Coiffure wanted to get a new website and more visibility for their hairdressing school and salon in Geneva. Through their work, they attach great importance to aesthetics and wanted a website reflecting this care for beauty. They wanted their clients and students to feel it to attract more of them to the salon.

The solution

First, I created a design that emphasis photography and video, bringing a lot of care to the choice of the images and videos. I then rebuilt the website structure and content with clear goals and call to actions. SEO optimised pages have been created to maximise the efficiency of a net linking campaign.

The result

Thanks to the new design, content and technical work to optimise the site, the school is now ranking in the first position of the Google search results for most of the main keywords. The business is growing every year thanks to the strategy we implemented and we keep implementing and optimising new content to reinforce the company’s leader position on the market.

Vincent and his team translated our needs into something tangible. It’s really pleasant to know you can rely on people who have a great sens of design but also think about your business.

Isabelle AeschlimannDirector

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