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prototyping a new car configurator experience

I’ve been commissioned to develop a prototype for the new Volvo car configurator app within a 24-hour timeframe. Collaborating with the marketing team, we conducted an analysis and successfully crafted an experience that could not only innovate but also surpass our competitors in quality and user experience.

Year:
2021
Services:
User Research, UX, UI, Animation, Prototyping

UX Research

We meticulously analyzed and categorized 20 car configurators from various competitors. Our objective was to identify the strengths and weaknesses of existing platforms. By discerning which aspects were positively received and which were not, we aimed to craft a uniquely positive user experience for the Volvo car configurator app

The Results

The concept we presented, while visually appealing, was more than just aesthetics; it introduced an emotional dimension integrated within an efficient user interface. This combination resulted in a memorable and engaging user experience.

let's work together!

Do you want me to contribute to your project's sucess?
Get in touch and let’s see what we can do together.

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