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Adaptation of an international brand to the swiss market

When they opened their first franchise in Geneva, the French group George V Eatertainment, creators of the famous «Buddha Bar» restaurants, needed to adapt their corporate identity to the swiss market.

Client:
Little Buddha Geneva
Year:
2012

The initial goal

As a franchising group, George V Eatertainment had strict guidelines regarding their brand. They needed a local designer which would find the right balance between adaptation to the swiss market and consistency with their global communication.

The solution

I first created templates and guidelines maintaining 80% of the international branding and allowing 20% of local adjustments. Complimentary fonts, colors and Swiss luxury imagery were implemented on the website and all the printed assets.

“ Vincent handled all the George V Eatertainment requirements while giving me a unique identity”

Isabelle BaeriswylManager – Little Buddha Geneva

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