Adaptation of an international brand to the swiss market
The initial goal
As a franchising group, George V Eatertainment had strict guidelines regarding their brand. They needed a local designer which would find the right balance between adaptation to the swiss market and consistency with their global communication.
The solution
I first created templates and guidelines maintaining 80% of the international branding and allowing 20% of local adjustments. Complimentary fonts, colors and Swiss luxury imagery were implemented on the website and all the printed assets.
“ Vincent handled all the George V Eatertainment requirements while giving us a unique identity”
Isabelle BaeriswylManager – Little Buddha Geneva
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