Adaptation of an international brand to the swiss market

When they opened their first franchise in Geneva, the French group George V Eatertainment, creators of the famous «Buddha Bar» restaurants, needed to adapt their corporate identity to the swiss market.

Client:: Little Buddha Geneva
Year:: 2012

The initial goal

As a franchising group, George V Eatertainment had strict guidelines regarding their brand. They needed an agency which would find the right balance between adaptation to the swiss market and consistency with their global communication.

The solution

We first created templates and guidelines maintaining 80% of the international branding and allowing 20% of local adjustments. Complimentary fonts, colors and Swiss luxury imagery were implemented on the website and all the printed assets.

“ Polychrome managed to handle all the George V Eatertainment requirements while giving us a unique identity”

Isabelle BaeriswylManager – Little Buddha Geneva

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