Alinghi and their communication agency approached us with a complex website structure. They wanted to translate it Introduction a visually appealing and easy to use interface.
In a couple of weeks, we wireframed the complete structure of the website, putting a lot of efforts on the navigational aspect of the portal. We then added a design layer to the wireframes to make the whole website appealing and in line with the Alinghi corporate identity guidelines.
As mobile applications were becoming very popular at that time, we also designed the iOS app which informed the fans of the latest news and videos from the Swiss racing team.
Kevin BlackmanCommunication Manager – Alinghi
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