Alinghi and their communication agency approached me with a complex website structure. They wanted to translate it Introduction a visually appealing and easy to use interface.
In a couple of weeks, I wireframed the complete structure of the website, putting a lot of efforts on the navigational aspect of the portal. I then added a design layer to the wireframes to make the whole website appealing and in line with the Alinghi corporate identity guidelines.
As mobile applications were becoming very popular at that time, I also designed the iOS app which informed the fans of the latest news and videos from the Swiss racing team.
Kevin BlackmanCommunication Manager – Alinghi
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