The main goal of the project was to update Oliq’s product photography to match their new brand direction. Their existing photos were outdated and did not align with their audience and the way they wanted to communicate on social media.
A significant amount of time was dedicated to planning the shots to ensure maximum productivity during the studio day. This included creating a moodboard of decor elements, color palettes, lighting and shot types to align with the needs of the brand. Thanks to the careful planification, we managed to create more than 100 photos, showcasing all products and ensuring that each group composition was available with each product in the front.
The new product images now capture the essence of Oliq’s brand identity. These photos are implemented on the company’s website and social media, effectively showcasing the entire product range in a cohesive and uniform manner.
The outcome was a resounding success, as it not only attracted the target audience but also effectively communicated the quality and benefits of Oliq’s products, thereby building trust and credibility with their audience.
Karolina BonnierBusiness Development Manager – Oliq
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