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On the importance of design systems in modern branding

Design systems are becoming increasingly important in modern branding as they provide a consistent and cohesive visual language for a company’s website, products, and marketing materials. They help to establish a strong brand identity and improve the user experience by providing straightforward navigation and a consistent layout across all platforms.

Vincent Ghilione
AI DesignArtificial IntelligenceBrandingDesign SystemsFigmaSEOWebdesign
January 29, 2023

Modern digital branding does not limit to a website but to all supports

Modern digital branding has evolved beyond just a company’s website. It now encompasses all digital touchpoints where customers interact with a brand, including social media, mobile apps, email campaigns, and even virtual and augmented reality experiences.

A consistent and cohesive brand identity across all digital platforms is crucial to building customer trust and credibility. A strong brand can also help to differentiate a company from its competitors and create a sense of loyalty among customers.

Customers expect a seamless experience across all platforms in today’s digital age. A customer should be able to recognize a brand and quickly navigate their website, social media channels, and mobile app. That is why a design system is essential, as it helps to establish a consistent visual language and user experience across all platforms.

Furthermore, modern digital branding also includes search engine optimization, content marketing, and analytics. These strategies help to improve a brand’s visibility and reach on search engines and social media and allow companies to understand and target their audience more effectively.

A design systems guarantees the uniformity of the brand across all platforms

A design system guarantees the uniformity of the brand across all platforms by providing consistent visual language, messaging, and tone of voice. It also ensures a cohesive user experience by providing precise navigation and a consistent layout. Additionally, design systems can improve efficiency in the design and development process by providing reusable components and guidelines. This results in a consistent and cohesive brand experience for customers across all digital platforms, which in turn helps to establish trust and loyalty with the customers. A well-designed and well-implemented design system are essential for modern digital branding.

Figma as a modern tool to build design systems

Figma is a modern tool that allows teams to collaborate and build design systems efficiently. It is a cloud-based design tool that lets designers, developers, and stakeholders work together in real-time. It allows for faster iteration and feedback, which leads to a more efficient design process.

One of the critical features of Figma is its ability to create and manage design components. Designers can create reusable UI elements, such as buttons, typography, and forms, and then organize them into a library. It makes it easy for designers to maintain consistency in their designs and enables developers to access and use the same components in their code. Additionally, Figma’s version control system allows teams to track changes, revert to previous versions, and collaborate on the design system.

Figma also enables teams to share design systems with stakeholders, whether they are internal or external, and get feedback and approval. It helps to ensure that the design system meets the needs of all stakeholders and that it aligns with the company’s branding and business goals.

Design systems are used in the biggest companies

Design systems are becoming increasingly popular in the biggest companies as a way to establish consistent and cohesive branding across all platforms. These systems provide a set of reusable components, guidelines and a clear visual language, which help to improve the user experience and establish a strong brand identity.

Many of the world’s largest companies, such as Airbnb, IBM, and Google, have implemented design systems to improve their branding and user experience. These companies have found that by using a design system, they are able to improve the efficiency of their design and development process and establish a consistent brand across all digital touchpoints.

Airbnb, for example, implemented a design system which helped them to streamline the design process and improve the user experience across all platforms. IBM also implemented a design system called “Carbon” which helped them to create a consistent brand across all their digital products. Google’s Material Design system is one of the most well-known and widely used design systems, it provides a consistent visual language and guidelines for the company’s products and services.

You can benefit too from a Design System, at any scale

Design systems are not just for large companies but can also benefit small and medium-sized businesses. A design system can help to establish consistent branding across all platforms, improve the user experience and streamline the design and development process. it can lead to increased efficiency, cost savings, and improved customer satisfaction. With the help of modern tools like Figma, creating and implementing a design system is now more accessible than ever. A design system can be tailored to a business’s specific needs and goals, regardless of the company’s size.

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