A New Brand Identity for a Las Vegas Woman-Led Agency
The Initial Goal
The Los Angeles-based event management company aimed to distinctly communicate their focus on exclusive events tailored for the women’s community. This branding approach highlights their commitment to creating sophisticated and empowering experiences that resonate deeply within this specific audience by the use of a modern, vibrant, and feminine look.
The Solution
The branding strategy resulted in a highly contemporary identity, combining shades of pink, yellow, and orange to infuse a feminine touch while incorporating elements of the crypto aesthetic. The symbol, though impactful, exudes an airy and delicate quality through the strategic use of transparency.
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