Our first design approach for EFO’s brand identity leverages dynamic visuals and animations to convey the product’s high-tech nature and performance benefits is an animated fuel gauge surpassing 100%, visually representing how EFO enables vehicles to travel further on less fuel.
We constructed an animated graph comparing fuel consumption and travel distance with and without the EFO system. This side-by-side comparison not only quantifies the benefits but also addresses consumer skepticism by providing clear, empirical evidence of the system’s effectiveness.
The main animatzon of the series is an interactive engine graphic on the homepage. This feature allows users to explore different engine aspects influenced by the EFO system. Strategic animations and pop-up lines detail the advantages, such as maintained power and torque, safety, and fuel savings, making the complex technology accessible and understandable.
The visual and animated elements designed for EFO Technologies not only enhance the brand’s digital footprint but also simplify complex technical information. By effectively communicating the significant benefits of EFO’s fuel management system, these creative solutions play a crucial role in broadening the company’s impact in the automotive industry.
Saadik AlimourFounder
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